Allaland

Crowdsourcing

Posted on: May 26, 2006

I have used IStockphoto for at least 5 years now, and all of a sudden their business model gets a new name: Crowdsourcing. Instead of "outsourcing" to countries like India or China, Crowdsourcing relies "on the spare processing power of millions of human brains" from people that might live down the block or half-way across the world. Essentially, a bunch of amateurs get together on an Internet site and produce products that other’s can lease for a fraction of the cost of hiring a professional. I personally always thought that IStockphoto had some great stuff, and at only $1 a picture, it was certainly affordable (even to a poor college student!). Apparently this idea has spread:

"Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing."

View the full Wired article here: http://www.wired.com/wired/archive/14.06/crowds.html

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Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

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