Posted on: May 26, 2006

I have used IStockphoto for at least 5 years now, and all of a sudden their business model gets a new name: Crowdsourcing. Instead of "outsourcing" to countries like India or China, Crowdsourcing relies "on the spare processing power of millions of human brains" from people that might live down the block or half-way across the world. Essentially, a bunch of amateurs get together on an Internet site and produce products that other’s can lease for a fraction of the cost of hiring a professional. I personally always thought that IStockphoto had some great stuff, and at only $1 a picture, it was certainly affordable (even to a poor college student!). Apparently this idea has spread:

"Technological advances in everything from product design software to digital video cameras are breaking down the cost barriers that once separated amateurs from professionals. Hobbyists, part-timers, and dabblers suddenly have a market for their efforts, as smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd. The labor isn’t always free, but it costs a lot less than paying traditional employees. It’s not outsourcing; it’s crowdsourcing."

View the full Wired article here:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

If customer are happy, they sign-up, stay on site, engage, share, and buy your product or service.

Happy customers allow companies to profit in both senses of the word.

I provide the following services:

• Heuristic Evaluations
• Discovery Research
• Strategy and Vision Development
• Information Architecture
• User Experience Design
• Usability Testing

You can find me on:

Twitter Updates

Error: Please make sure the Twitter account is public.


%d bloggers like this: