WWW07 Tagging Workshop

Posted on: June 10, 2007

The paper that I submitted to the WWW07 Tagging workshop is titled Emerging Motivations for Tagging: Expression, Performance, and Activism and can be found here:

You can also find my PPT presentation here:

Social tagging systems have generally been designed and used for personal information organization and retrieval. People use a variety of sites to tag photos, websites, blogs, and videos. Recently, commercial websites such as, have also implemented tagging on their websites. This type of tagging is not only social, where users can view other’s tags and resources, but collective or collaborative, where any user can tag any resource. By analyzing the tags of two sites that implement free-for-all tagging – and – this paper describes emergent social motivations for tagging. The motivations that were found in the systems include expression, performance, and activism.

General Summary:

Social tagging originated with sites such as delicious and Flickr, which were specifically designed for the storage, organization, and later retrieval of personal resources. As more sites, such as Amazon,, and Slashdot, implement free-for-all tagging, where any user can tag any resource on the system, increasingly social motivations for tagging tend to emerge. These systems implement free-for-all tagging, where any user can tag any resource. Free-for-all tagging is a social act the impacts the entire community of users as everyone can see everyone else’s tags. Therefore, user may be aware of or perceive an audience for their tags. My hypothesis, which I test with quantitative data from Amazon and, states that in systems which were not originally designed for organization of personal resources and which implement free-for-all tagging, the nature of the tags and the act of tagging itself becomes a social or even collaborative activity.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

If customer are happy, they sign-up, stay on site, engage, share, and buy your product or service.

Happy customers allow companies to profit in both senses of the word.

I provide the following services:

• Heuristic Evaluations
• Discovery Research
• Strategy and Vision Development
• Information Architecture
• User Experience Design
• Usability Testing

You can find me on:

Twitter Updates

Error: Please make sure the Twitter account is public.


%d bloggers like this: