UPA Boston: End-User Prioritization Game

Posted on: June 13, 2010

At the UPA Boston conference, Bryn Dews and Thom Brando discussed their open-source prioritization game.

It is often difficult to get users to prioritize a list of features. In order to set priorities, Dews and Brando came up with a monopoly like game.

  • Provide users with “money” and have them “buy” features.
  • Ask users, “What’s it worth to you?”
  • Utilize 100 dollars in “bills”
  • Pilot tested the game using a physical board, then created an open-source online game
  • The game allows you to input and describe features, let users “buy” features, and write-in features as well as suggestions.
  • The game and installation instructions can be found here:


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Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

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