Posts Tagged ‘linchpin

I had the incredible privilege of being able to attend Seth Godin’s seminar in Boston last week. He spent some of the time talking about many of the ideas outlined in his books, and then took questions from the audience. I read his latest book Linchpin before attending the seminar, so was already very pumped to be there. I highly recommend getting the book as they cover his ideas in depth. Here are my notes from the talk:

  • All of us grew up in an economy of the factory.
  • We have been trained to work in the factory economy through our school system, which teaches us to show up and follow directions to be successful. It teaches us to be compliant, you learn to do what you are told.
  • People often say, show me what is available that I can succeed at, and I will choose the path. This is the factory mentality, you need make your own path, your own map.
  • To economy is changing, the value is no longer about showing up and following directions, but solving problems that have not been solved and connecting people that have not been connected. We didn’t get taught to solve problems and make a our own maps.
  • What we need is someone to solve interesting problems.
  • The community of people around you is the asset.
  • Human beings like doing what other human beings like doing.
  • Spamming people does not work like it use to, personal, relevant, organized messages always works better.
  • It is important to organize around the conversation, the product is the souvenir as long as it enables conversation.
  • The old school mentality wants you to be in a factory, making average stuff and growing a little more each day. Like your mother in law might say, its your job to make money, support your family, and then die.
  • Charisma does not make you a leader, being a leader makes you charismatic.
  • People who are seen as the authority / best in a niche, are the most successful. The dip is the space between deciding to be the best and being the best. If it’s hard, it is worth doing.
  • Might want to answer: What is the impact that you want have ? What do you want to make?
  • Just 4 hours every Sunday allows you to join the world wide market place, and fail frequently.
  • In a post-industrial economy, the only person that gets paid is the one that makes things happen, they are valuable, indispensable.
  • How do you know if you are indispensable? Ask: Who will miss you? Earn the right to talk to your tribe.
  • Become an artist. An artist is not one that paints, but rather a person that creates an original work that changes another person. Artists find the scarcity and fill it, they also ship.
  • To get more business: 1) do the emotional labor to build your audience; 3) have a posture for doing more and the work will come.
  • If you can’t get the people you have access to excited, why would 100 people care?
  • To change your current company, you must ship and show results: 1) produce small innovations; 2) create small success with customers; 3) bring successes to the boss to get permission to do more; 4) treat you boss as the client, data gather for what they want, if what they want and what you want is the not the same – leave; 5) ask yourself: with the boundaries of what makes the company successful, how can you add a layer of art and generosity?
  • The new way: Here are people, what do the want? Here are conversations, what do people want to talk about? (Not what they want to consume)

Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

If customer are happy, they sign-up, stay on site, engage, share, and buy your product or service.

Happy customers allow companies to profit in both senses of the word.

I provide the following services:

• Heuristic Evaluations
• Discovery Research
• Strategy and Vision Development
• Information Architecture
• User Experience Design
• Usability Testing

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