Posts Tagged ‘ux process

Bicycle tools

In my relatively short time in the field of UX design, I have been exposed to a variety of processes and techniques. I think about process a great deal, and have lately been enamored with agile methodologies, largely due to the team-centric ideals and practices. Having said that, as I become exposed to a greater variety of projects and clients, I realize that no process is a silver bullet, and no single process should guide how we approach our work. If we continually go through the same motions, eventually they become a habit and thinking creatively versus automatically becomes more difficult.

Given that each project, each stakeholder, and each problem is unique – with their own quirks and eccentricities – we should evaluate our approach to each problem on an individual basis. We can look at all of our techniques in the field as tools in our toolbox, and for each project it is our responsibility to choose the appropriate tool and methodology to solve to the problem at hand, rather than continually banging on different problems with the same hammer.

Furthermore, as new challenges arise, if the tools in our toolbox are not doing a sufficient job of helping us solve the problem it is also our duty to modify current techniques and invent new ones to add to our UX toolbox.


Alla Zollers

I design products and services that just. make. sense.

When products make sense, customers are happy.

If customer are happy, they sign-up, stay on site, engage, share, and buy your product or service.

Happy customers allow companies to profit in both senses of the word.

I provide the following services:

• Heuristic Evaluations
• Discovery Research
• Strategy and Vision Development
• Information Architecture
• User Experience Design
• Usability Testing

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